Pameo Pose

PAMEO POSE is a Japanese fashion brand that opened as an online select store in 2013 with the concept of "a store where you can enjoy fashion as an individual, transcending all boundaries. HAPPY SUNDAY CLUB is the only store in the U.S. that carries PAMEO POSE. In 2014, the brand began full-scale collection development. The director and designer is PELI, a graduate of Bunka Fashion College, a stylist, and a DJ. Her collections are romantic and girly, with a sense of mode and yet somehow genderless, and have gained wide support from trendsetters of both genders. The unique concept of each season is based on the philosophy of expressing one's personality through fashion. In addition to ready-to-wear, the brand's playful costume jewelry, creative shoes, and swimwear series with clothing-like designs have become the brand's signature. You can shop only in Happy Sunday Club in the U.S.